The advantages of staging your home: Boost your home’s appeal and value with professional staging techniques.
Increase your home's charm, functionality, and market value with expert staging techniques that highlight its best features and create a lasting impression on potential buyers.
When selling a home, first impressions matter. A well-presented property can make all the difference in attracting buyers, increasing interest, and ultimately securing a higher sale price. Staging your home for a successful sale can be a game changer.
“A staged home photographs and videos better, creating a stronger first impression for potential buyers. In a competitive market, a staged home stands out from the crowd, both online and in person,” says Simone Azzi, Principal Belle Property Annadale.
What is staging?
Staging involves strategically arranging furniture, décor, and lighting to enhance a home's appeal and showcase its best features. For vendors, staging can be a game-changer.
How do you stage a home?
“Your selling agent will most likely have a relationship with a professional stylist and staging company. Your agent will arrange a quote and walk through to discuss the property's best features and the style of furnishings that your team feels will attract the right demographic of buyers,” explains Azzi, “Some companies offer what’s called a ‘partial style’ or ‘full style’ for vacant properties. You may also require packing, a storage facility or taxi box for the duration of your campaign. Your Belle Property agent will be able to assist in arranging these services for you.”
What are the benefits of staging your property?
- A quicker sale
One of the biggest advantages of staging is that it helps a home to sell quicker. Studies show that staged homes spend significantly less time on the market compared to unstaged properties. A well-staged home allows buyers to imagine themselves living in the space, which can make them more likely to make a quick offer.
- Higher sale price
Staging a home can also result in achieving a higher sale price. A well-presented property can help to create a stronger emotional connection with potential buyers, making them more willing to pay a premium for the property. By investing in minor upgrades, decluttering, and presenting the home in the best possible light, vendors can significantly increase their return on investment.
A sentiment which is echoed by Azzi “More eyes equals more buyers. More buyers equals more offers. More offers equals more money!”
- Creates a strong first impression
Most buyers start their home search online, browsing through listings and photos before deciding which properties to visit. A staged home looks more appealing in photos, drawing in more potential buyers. At an open home in person, the well-thought-out layout and design reinforce their positive first impression. Staging ensures that every room serves a purpose and highlights the home’s strengths which leave a lasting impact on buyers.
- Helps buyers visualise the space
An empty home or a cluttered one can make it difficult for buyers to see the true potential of a property. Staging helps create a warm, inviting atmosphere that allows buyers to visualise how they would live in the home. Properly arranged furniture displays the functionality of each space, making rooms appear larger and more practical. Buyers can see themselves entertaining in the living room, cooking in the kitchen, or relaxing in the bedroom, which helps them form an emotional attachment to the home.
Azzi added, “Staging helps buyers envision themselves living in the space, making it easier for them to imagine their future in the home. Removing personal clutter and distractions allows buyers to focus on the property's full potential. A well-staged home can evoke an emotional connection, making buyers more likely to fall in love with the property.”
- Highlights key features and minimises flaws
Every home has its strengths and weaknesses. Staging helps emphasise the best aspects of a property while downplaying any less desirable features. For example, strategic lighting can make a small room feel more spacious, while stylish decor can divert attention from minor imperfections. By guiding buyers’ focus to the home’s best attributes, staging helps make the property more appealing.
- Gives you a competitive edge
In a competitive real estate market, staging can set your home apart from others in the same price range. Buyers often view multiple properties, and a well-staged home is more likely to stand out. It creates a memorable experience and leaves a lasting impression, increasing the likelihood of receiving strong offers.
- Justifies the asking price
A staged home appears well-maintained and move-in ready, making buyers more comfortable with the asking price. In contrast, an unstaged home may look neglected or in need of work, leading buyers to negotiate for a lower price. Staging signals that the property is well cared for and worth the investment.
In Summary
For vendors looking to sell their home quickly and for the best price, staging is a powerful tool. It creates a strong first impression, highlights the home’s best features, and makes it easier for buyers to envision themselves living in the space. With a relatively small investment, vendors can gain a significant advantage in the real estate market, ensuring a smoother and more profitable sale. If you’re preparing to sell your home, consider staging - it could be the key to a successful and stress-free transaction.