Belle Property expands its footprint in Melbourne’s Inner North.

Boutique real estate brand, Belle Property today announced the opening of new offices in the Melbourne Inner North suburbs of Ascot Vale and North Melbourne, through a merger with Alexkarbon Real Estate.

CEO of Belle Property, Peter Hanscomb commented on the launch, “We are delighted to welcome Alex Puglia, Charles Bongiovanni and the entire Alexkarbon real estate team to Belle Property.

“Established agents in the area Alex and Charles have built a very successful offering in Melbourne’s Inner North with Alexkarbon real estate over the last 10 years and come onboard with a strong rent roll of over 700 residential properties a large team of sales agents, and a solid pipeline of listings.

“Alexkarbon will rebrand its offices to Belle Property Ascot Vale and Belle Property North Melbourne.”

Scott McElroy Principal of Belle Property Melbourne and Belle Property Carlton, who has partnered with Alex and Charles welcomed the decision, “This partnership brings together two very experienced teams in Melbourne’s Inner North.

“Well established local agents, Alex and Charles have a very strong business in the area and expanding into Ascot Vale is a natural fit and strategic move due to the trends we are seeing from customers moving both inwards and outwards along this Inner North corridor of Melbourne.

“We think it is a great meeting of minds and good people. Having a Belle Property North Melbourne office will give us better coverage of the area and it also complements our existing foothold with Belle Property Carlton as well as our presence at Belle Property Albert Park and Belle Property South Melbourne.”

Alex Puglia was attracted to the Belle Property brand due to its strong presence in the Inner North market, “The Belle Property brand is well suited to the Ascot Vale area and it aligns well to the style of the properties in suburbs including Moonee Ponds and Essendon. There is also a lot of cross over with North Melbourne, Carlton, Albert Park and South Melbourne which makes working with Scott and the resources that Belle Property provides so appealing.”

Charles Bongiovanni, who started his career in Ascot Vale 25 years ago and has solely worked in the Inner North said, “While we have a strong local connection we were attracted to being part of a group with a national offering.

“With Belle Property we can service clients right across Melbourne whilst having the support of a national brand. We already have clients buying in Melbourne’s Inner North who live in other states, now we can refer them to other Belle Property offices and that is really exciting.”

Scott, Alex and Charles are partnering as leaders of both offices in conjunction with Andy Lusi from Alexkarbon for Belle Property Ascot Vale and Sam Fenna from Belle Property Carlton for Belle Property North Melbourne.