Kristy Salmon.

As Head of Experience & Events for the Propvue Group, Kristy Salmon is a recognised leader in the franchise industry, with over two decades of experience building some of Australia’s most successful premium brands.

For the past 12 years, Kristy served as Head of Operations, working alongside Group CEO Peter Hanscomb. She was instrumental in developing strategic plans for the company’s national franchise network, specializing in brand management and franchise growth. Kristy has successfully transitioned more than 90% of the franchise network currently within the group.

Now focusing specifically on experiences, Kristy leverages her strategic vision and creative expertise to consistently deliver smooth transitions for new franchisees, while also creating impactful, unforgettable events across the network and fostering the growth of key partnerships.

Having opened over 500 franchises and organised hundreds of events, Kristy brings exceptional care and energy to every project. Before joining Propvue Group, Kristy helped develop the Ella Bache franchise model and expand their salon network, and then transitioned to real estate with McGrath Estate Agents, where she played a key role in onboarding new franchisees and driving growth initiatives.

Kristy’s dynamic leadership, extensive experience, and proven expertise in building successful franchise models have firmly positioned all brands under the Propvue Group as an industry leader. Her deep understanding of franchise operations, paired with a hands-on approach, drives the brand’s innovation and growth through exceptional premium-level experiences.